19 January 2018

Make choosing the right Engagement Ring stress-free with our 3 top tips

19 January 2018

Engagement Ring Essentials

Make choosing the right Engagement Ring stress-free with our 3 top tips

The process of buying an engagement ring can be really daunting.  There is no room for learning from mistakes, you need to make sure you get it right first time.

1. Relax, a ‘surprise ring’ is not the only romantic option

If the thought of getting the ring wrong has you tossing and turning in bed at night, relax.  There are other fantastic options for a romantic and momentous proposal, which by the way, also avoid the anti-climax of a proposal without a sparkling gift!
Our diamond proposals are a popular option. Buying a centre diamond is a romantic and inspiring alternative to an engagement ring and means that you can make your proposal a truly memorable occasion. Your beautiful diamond which will already be full of sentiment, can then be later incorporated into the engagement ring which you will develop together.  Our free ‘Perfect Matching’ consultation process provides an enjoyable experience for couples to select every individual detail of the ring with guidance and advice from an expert Goldsmith.

2. Get advice from a reliable source

Before you invest your money in this forever item, make sure you get advice from a reputable source. 
The internet can provide a wealth of information at your fingertips, and seems a convenient and easy option. This can be great for getting a feel for what you like and what you don't like but beware! Not only can the information be misleading and bias, it could also be a costly mistake. We have a few examples to consider in our Blog – Online, Offlne – Trust the expert.

It is by no coincidence that at Custom & Co. we have no sales persons, just genuine, experienced Goldsmiths.


We offer a completely obligation-free Perfect Match’ advice service.
We find that when our Goldsmiths share their knowledge and experience with transparency, they quickly gain trust and respect, which is much more powerful than any sales chat. We don’t have a product range to sell, everything is custom-made to your requirement, so we don’t need to push you towards a certain product.
Our advice and expertise will go way beyond the point of purchase, as we commit to regular inspections by an expert Goldsmith as part of our Lifetime Guarantee, and any repair or after-care services needed to maintain the ring are easily accessible in-store. 

3. Focus on the value you get for your money

This is likely to be one of the larger investments you will make in your lifetime, so you want to spend the money wisely. This means getting the best you can, for that money. 
In an attempt to do this, you might want to take a price comparison once you’ve decided on the ring specification. Which is a sensible idea, but don’t be fooled, if you don’t know some of the insider intricacies of the industry, it can be quite difficult to know if you are comparing like-for-like.  A ring may look similar, it may even have a diamond of the same grade, but things you may not think of such as the metal weight of a ring can affect the value you get.  Mass-produced items are often hollow rings with lower metal weight, thus reducing cost, but also affecting the longer-term wear dramatically.
Diamond certificates from differing companies are of varying reliability too, which can affect price.
Buy from a business with a supply chain as flat as possible. The more middle-men, the less you will get for your money. You are most likely to get best value from a Jeweller who makes, and retails directly.

Book your obligation-free “Perfect Match” consultation and get the advice you need to make this purchase for your loved one the best it can be.


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