Why Choose Us?

Set apart by our customer-centred service ethos. We offer privilege of choice, expertise from the professional Goldsmith, and accessible aftercare services.

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Founded in 2014, Custom & Co. Jewellery has established itself as a premium retailer of individually crafted fine jewellery, and provider of jewellery services. Your personal goldsmith.

Entrepreneur and Head Goldsmith Ben Wells, opened the doors of Custom & Co. in 2014, with one defining purpose, to start a revolution in British Jewellery. His mission; To put the British Population first again.

He developed an entirely customer-centred and far superior retail experience, by recognising the value of the traditional local Goldsmith, in a modern Britain.

Read our core values below, to discover how we operate with fundamental difference.


We are extremely proud that our personal service and beautiful jewellery has been recognised by the Kent Wedding Awards. We are awarded ‘Winner’ of ‘Wedding Ring Retailer of the Year 2017’, and feel privileged to have an accolade which affirms the superiority of service and workmanship that we work so hard to deliver to our customers in Kent.

We are awarded ‘Winner’ of ‘Wedding Ring Retailer of the Year 2017’


"Judges were highly impressed with the presentation and the extra lengths in which Custom and Co go to make beautiful wedding bands. From the initial customer consultation through to their personal workshop day… A really personal service with beautiful finished work."

Kent Wedding Awards, 2017.

The Detail
Shop Front Kent Wedding Awards


Ben Wells Director & Head Jeweller

Heading up the in-store workshop and leading on Customer Service, Ben Wells, Director and Founder still takes an active part in the operations of Custom & Co, ensuring Customers receive the exact high level of personal service and quality craftsmanship he intended.

Ben has had an admirable career in the Jewellery industry spanning over 20 years. He has gained experience in a wide range of organisations from well-known retailers, to manufacturers and providers of trade services. He has used his knowledge, passion and dedication to the craft of Goldsmithing, to nurture Custom & Co. from a one-man operation established in early 2014, to the award-winning business it is today.



Excellence in Customer Experience

With a 5* rating on Facebook, you can be assured that we are committed to providing the best customer experience.

Our Core Values

Personal Service

The British population deserve more than a ready-made product range, which is often not quite right for any one of them. At Custom & Co. our ‘perfect matching’ consultation, led by an expert Goldsmith, is designed to get to know you, so that together we can develop a jewellery item to a specification to your exact taste, which is longer-wearing for you, and without compromise. Individually crafted in-store, with aftercare advice and services personal to you.


Great measures have been introduced to ensure only the best quality for your meaningful item. Strict quality benchmarks apply in sourcing the finest materials. Each stone selected by hand for the individual item to ensure it is just perfect for that placement. Master Goldsmiths chosen for their skill and total dedication to their craft, giving you individual craftsmanship which is second to none. Professional in-store aftercare services, and a lifetime guarantee*, ensuring the quality lasts.


When purchasing a meaningful item of jewellery, we believe expert advice is essential. We recognise that there is no one more expert than the Goldsmith, and this is the reason they take the lead at Custom & Co. Whether you are developing a new piece, want to cherish and revive a well-loved item, or even respectfully re-model a piece, our Goldsmiths are on hand with expert knowledge developed over years of dedication to their craft.

Lita Towner

"Ben upcycled my three separate solitaire rings and made one stunning ring, I am so so pleased and simply can’t recommend him enough."

Hannah Rochelle

"This is the most amazing jewellers! He couldn’t help me enough, did an amazing ring to fit around my wedding ring with no problem at all."

Simon Collins

"Had an amazing day making our own wedding rings. The guys were great and we are so happy with our finished rings. Thanks so much."

Victoria & Stephen

"Absolutely do this workshop! James and Ben were fabulous and super accomodating to our ‘special’ moments. We are both thrilled with the result, they are far better than we could ever have imagined. Can’t rate them highly enough."

Haven Le-Core

"When a diamond in my engagement ring had fallen out I took it to Ben. He had replaced the diamond and soldered the gold around the diamond perfectly. I’ve picked it up today and am overjoyed with the result."

Della Green

"An amazing job of adding a stone into the band of my eternity ring in order to enlarge it. I thought I’d have to take it to London to be done and wasn’t even sure it would be possible. You are a true craftsman and we highly recommend you."

Your Personal Goldsmith

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Get In Touch

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