Set apart by our customer-centered service ethos. We offer privilege of choice, expertise from the professional Goldsmith, and accessible aftercare services.

Founded in 2014, Custom & Co. Jewellery has established itself as a premium retailer of individually crafted fine jewellery, and provider of jewellery services. Your personal goldsmith.

Entrepreneur and Head Goldsmith Ben Wells, opened the doors of Custom & Co. in 2014, with one defining purpose, to start a revolution in British Jewellery. His mission; To put the British Population first again.

He developed an entirely customer-centred and far superior retail experience, by recognising the value of the traditional local Goldsmith, in a modern Britain.

Read our core values below, to discover how we operate with fundamental difference.


We are extremely proud that our personal service and beautiful jewellery has been recognised by the Kent Wedding Awards. We are awarded ‘Winner’ of ‘Wedding Ring Retailer of the Year 2017’, and feel privileged to have an accolade which affirms the superiority of service and workmanship that we work so hard to deliver to our customers in Kent.

We are awarded ‘Winner’ of ‘Wedding Ring Retailer of the Year 2017’

"Judges were highly impressed with the presentation and the extra lengths in which Custom and Co go to make beautiful wedding bands. From the initial customer consultation through to their personal workshop day… A really personal service with beautiful finished work."

Kent Wedding Awards, 2017.

  • Jewellery Repair Bluewater
  • Expert Goldsmiths Jewellery


Excellence in Customer Experience

With a 5* rating on Facebook, you can be assured that we are committed to providing the best customer experience.

Our Core Values

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